Sunday, December 29, 2019

Brave New World Discussion Questions - 1321 Words

Brave New World Discussion Questions Question 1: Each novel immerses us, instantly, into a world that simultaneously is foreign and familiar. Establish the characteristics of the society that the author creates and analyze the intricacies (complexities) of the society being presented. In what ways is it like and unlike our own society? In Aldous Huxley’s science fiction novel Brave New World, a distinct society is illustrated. The author depicts a civilization that is specifically based on several economic classes, extreme measures of social manipulation, marginalization, and technologic advancement. Huxley often emphasizes the ranked divisions of society throughout Brave New World. Alpha, the utmost superior caste, possessed those of fair skin, intelligence, and high standards. The secondary level classified as Beta is considered a less pristine version of Alpha, but still obliges technical expertise. Gamma, which follows Alpha and Beta, is occupied by those with adequate knowledge, mediocre skills, and almost insufficient abilities. Lastly, are Delta and Epsilon; the ultimate uncultured and unsophisticated. Being mass-produced, these remaining castes lack quality, character, identity, and intellect. They perform the lowest sorts of labor and are segregated from the high-ranked classes. When being compared to today’s current age, Brave New World is nearly identical, yet foreign. The society in Brave New World, as previously mentioned, is a civilization that is based onShow MoreRelatedBrave New World by Aldous Huxley811 Words   |  3 Pages Brave New World is based around characters who gave up the right of freedom for happiness; characters who ignored the truth so that they could live in a utopian civilization. The deceiving happiness was a constant reminder throughout the book. Almost every character in Brave New World did whatever they could to avoid facing the truth about their own situations. In this society, happiness is not compatible with the truth because the World State believes that happiness was at the expense of theRead MoreEssay on Imagine a Brave New World1255 Words   |  6 Pages Imagine a Brave New World  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚      Imagine living in a world without mothers and fathers, a place in which all those around you are human clones with no personality, a vast array of people that are not seen as individuals but a social body. This society results from the absence of spirituality and family, the obsession with physical pleasure, and the misuse of technology. The society described above, becomes a reality in A Brave New World, a novel depicting how the advancement ofRead MoreHuxley V. Orwell1015 Words   |  5 PagesBrave New World v. 1984 June 8, 2011 It is no question that both Huxley and Orwell were displeased with our societal norms by their predictions in Brave New World and 1984. However, the two famous novels could not have differed more in their visions of tomorrow. Huxley portrays a nation of pleasure addicted, mindless beings merely existing. Orwell illustrated such a strict regime that the pursuit of knowledge would be banned and our voices would be silenced. Imagine living in a world withoutRead MoreA Brave New World by Aldous Huxley732 Words   |  3 Pages Have you ever wondered what human nature would be like if everybody looked and sounded the same? How in Brave New World they were cloning people and everybody were getting scientific things done on them. And how now in society is different from the past to now in the present. Based on what Aldous wrote in the book BNW is probably what the future is going to be like were there would be test tube babies and cloning individuals in this type of society. Because now the present is so differentRead MoreBrave New World by Aldous Huxley Essay1128 Words   |  5 PagesBrave New World by Aldous Huxley Humans have transformed their social organization, time and time again. Social separation has existed since the Neolithic Revolution. Very recently, we have begun to head down a dangerous path to what we can call a Brave New World. A â€Å"Brave New World† is one in which those in charge begin to intrude on the lives of individuals to the extent that the government has so much control that it begins to create human beings artificially. This path first started withRead MoreAction Research. Research Has Shown That Technology Can1498 Words   |  6 Pages feelings, and opinions with peers and educators. They need to share what they have learned with others. Technology definitely connects people and can bring them together, but can it overcome personalities too? In whole class activities and discussions, many teachers have the same observation: the bravest and loudest students tend to dominate. This paper begins a research project that addresses that issue. It will look to technology to find a way to increase student participation and interactivityRead MoreSatire of the Utopian Future: Brave New World by Aldous Huxley1584 Words   |  7 PagesWhile the knowledge of the world around man may open door to him, it leaves his mind filled with endless thoughts that weigh on him. In Aldous Huxley’s novel Brave New World, Huxley describes a satiric version of the utopian future where humans are genetically bred and classically conditioned to live passively and happily in their subservient culture. Throughout the novel, this idea of happiness verses knowledge and intelligence is brought before the characters of Huxley’s society. The only way thisRead MoreCompare and Contrast Essay: Brave New World Versus 19841675 Words   |  7 Pagessociety to achieve their goals. A totalitarian leader controls the behavior and actions of its people in order to become powerful. In the novels, Brave New World by Aldous Huxley and 1984 by George Orwell, two futu ristic dystopias are depicted. Both of them show totalitarian rule, where liberty has been deprived by different means of control. In Brave New World, the control of society is maintained through a peaceful way that consists in convincing people of loving their lack freedom. On the other sideRead MoreSummary Of Brave New World By Charles Dudley Warner Essay1156 Words   |  5 Pagesaforementioned quote by Charles Dudley Warner appears to parallel the views on conformity Aldous Huxley created in his novel â€Å"Brave New World†. Conformity, and with this, stability, in Huxley’s world is only possible with the excessive use of conditioning and the hyper-cloning of zygotes called â€Å"Bokanovsky’s Process†. Conditioning is not something created in â€Å"Brave New World†. Behaviorists like Ivan Pavlov and John B. Watson performed conditioning experiments on dogs and even children (in respectiveRead MoreAct V Excerpt From The Play A Streetcar Named Desire 1404 Words   |  6 PagesStanley, more of a realist, despises Blanche’s fabrications and does everything he can to unravel them. Blanche and Stanley’s somewhat antagonistic relationship is a struggle between blissful ignorance and the burden of knowledge. When Blanche gets to New Orleans, she decides that she must keep others unaware of her struggles and pretend she is on vacation so nobody would think less of her, and she would not have to face the consequences of the truth of her situation. She continuously has baths so no

Saturday, December 21, 2019

E Commerce A Type Of Business - 1328 Words

E-COMMERCE INTRODUCTION: Electronic Commerce, usually addressed as E-commerce can be described as a type of business used for commercial transactions which involves transfer of information across the internet. It helps people in electronically exchanging goods and services with ease as there is no time or distance barrier. Types of E-commerce: (i) Business to Business (B2B): Firms directly deal with each other, (i.e.,) manufactures sell their goods to Distributers. Here, the pricing will vary as it depends on the quantity of the order is it is usually negotiable. (ii) Business to Consumer (B2C): This is the most commonly used type of E-commerce by people. Online shopping websites come under this category where customers go through the products available on the website, make a transaction and get their product shipped. (iii) Business to Government (B2G): This is between the Business and Government. For example, firms could develop applications that can be used exclusively by government agencies. (iv) Consumer to Consumer (C2C): Customers directly deal with fellow customers. Best example would be, people putting up used products online for others to by, it is usually negotiable. (v) Consumer to Business (C2B): This deals with consumers giving ideas and Business being able to implement those ideas. (vi) Mobile commerce (m-commerce): It has been termed as, ‘a retail outlet in the customers pocket’, meaning, a lot of transactions such as shopping coupons, money transfers,Show MoreRelatedE-COMMERCE: ITS DEVELOPMENT AND FUTURE PERSPECTIVES INTRODUCTION E-commerce is a type of business600 Words   |  3 PagesE-COMMERCE: ITS DEVELOPMENT AND FUTURE PERSPECTIVES INTRODUCTION E-commerce is a type of business where individuals, firms and companies engage in business activities over an electronic network mainly internet. It is notable that e-commerce operates in business to consumer, business to business, consumer to business and business to business market segments . The emergence of e-commerce can be attributed to the advent of new technologies, mail order purchasing through a catalog is possible. CurrentlyRead MoreE Commerce And Its Impact On Todays Economy1054 Words   |  5 Pagesâ€Å"In e-Commerce, your prices have to be better because the consumer has to take a leap of faith in your product.† These were the words uttered by actor, producer, and investor, Ashton Kutcher. It is clear that what Ashton is saying is 100% factual, as it is essential to give customers the best shopping experience by providing with a well-rounded and most efficient website. However, in my paper I will be defining e-Commerce, discussing the types of e-commerce, an e volution of e-commerce and the impactRead MoreThe Evolution Of Commerce.1097 Words   |  5 PagesIntroduction The evolution of commerce Like human beings, business is also evolved over the time and is a never ending process. With all the advancements in the current day technologies, commerce is growing day by day. Commerce is all started with House hold economy, where people started hunting, agriculture and domestication of animals like cow, sheep etc. to feed their own families. Over the time, the number of family members increased and their needs. Own economy became insufficient for them toRead MoreForms and Classification of Online Business1729 Words   |  7 PagesForms and classification of online business According to (Adam, Z.R.), the major different types of e-commerce (B2B) Business-to Business, (B2C) Business-to-Consumer, (B2G) Business-to-Government, (C2C) Consumer-to-Consumer and M-commerce which is mobile commerce. Business-to-business is simply e-commerce that is present between two businesses. It is said that it is the fastest growing type of e-commerce, much faster than B2C. It is a type of e-commerce wherein two businesses transact withRead MoreBusiness And Consumer E Commerce873 Words   |  4 PagesWhat is Business to Consumer e-Commerce? Business to Consumer e-Commerce, also referred to as B2C, is the process of selling goods and services over the Internet rather than having a traditional brick and mortar outlet to sell such products. Businesses establish a website or electronic marketplace with multimedia catalogs, interactive order processing, protected electronic payment systems, while also offering online customer support which allow consumers to shop and purchase items in confidenceRead Morecustomer behaviour1489 Words   |  6 PagesAAP E-COM P 1st Introduction to E-Commerce What is Electronic Commerce? Commerce - The exchange of commodities, buying and selling, of products and services requiring transportation, from location to location is known as commerce. E-Commerce - From a communications perspective, e-commerce is the delivery of information, products/services or payments via telephone lines, Fax, computer networks or any other means. What is Electronic Commerce? From an online perspective, e-commerce providesRead MoreHow E Commerce Has Impacted The Behavior Of People1536 Words   |  7 Pagesthe behavior of people in doing business and which had risen e-commerce. According to Laudon and Traver e-commerce is the use of internet, the web and different application to conduct digitally enabled transaction between businesses and individuals. In e-commerce it’s mandatory that these transaction involve an exchange of value across the part in concern in return for a service or a good. E-commerce have significantly transformed commerce, in deed beforehand, commerce involved that sale and purchaseRead MoreResearch Journals on One Way Anova Test785 Words   |  4 PagesE-Commerce Electronic commerce, commonly known as  e-commerce consists of the buying and selling of  products  or  services  over electronic systems such as the Internet and other  computer networks. Electronic commerce is generally considered to be the sales aspect of  e-business. It also consists of the exchange of data to facilitate the financingRead MoreThe Importance of E-Commerce in Our Lives1061 Words   |  4 PagesWith rapid change of technology in social web, e-commerce is become one of important think in our life. E-commerce is the use of internet and the social web to do business, when focus on digitally enabled commercial transactions between among of firm and individuals involving information systems under the control of the firm it takes the form of e-business. Nowadays, e-commerce is gaining momentum and most of the things if not everything is getting digitally enabled. Therefore, it becomes very importantRead MoreE Commerce Vs. Electronic Commerce1527 Words   |  7 PagesThere are plenty of ways to define the definition of E-commerce. For example, according to the Oxford Dictionary, E-commerce or electronic commerce is the commercial transaction that conduct ed electronically on the Internet. Some people define E-commerce as the processes of buying, selling, or exchanging products, services, and information by using the computer network technology such as the Internet. E-commerce does not only provide the function of buying and selling goods and services online via

Friday, December 13, 2019

Born Globals and International Business †MyAssignmenthelp.com

Question: Discuss about the Born Globals and International Business. Answer: Introduction Unilever Plc. is the most popular traditional consumer goods company in United Kingdom. The organization was established in the year 1930 through merging of Dutch margarine producing company Margarine Unie and British soap maker Lever Brother. It has wide range of product portfolio including the products like food, beverages, personal care products and cleaning agents. Being the oldest consumer goods organization, it offers its products to around 190 countries. The organization has owned more than 400 brands with turnover of over 50 billion Euros in the year 2016 (Unilever.com 2018). As per the company survey of 2012, Unilever is the largest consumer goods company in the world as per its measure of revenue. The organization is also the largest producer of food spread like margarine in the world. Unilever has an estimated 49.6% market share in the global grocery market (Moore 2016). As per the above figure, Unilever has gained highest market share of 35% in its personal care product category (Unilever.com 2018). The research and development facilities of the organization are available in the countries like Netherlands, United Kingdom, India, China and United States. However, the organization is facing tough competition from its international competitors like Nestle, Protector and Gambler and many more. On the other hand, the organization is also facing tough competition from the local competitors like Danone, PepsiCo, Henkel and many more. Fast Moving Consumer Goods Industry includes the household products that the consumers buy during their shopping in the supermarket and in other shop. Fast moving entails the product items, which are fast to leave the shelves and likely to be high in quantity but low in cost. This industry is growing at a fast speed in United Kingdom. Moreover, the FMCG industry of United Kingdom has an overall value of over $570.1/369.17 billion (Fainshmidt, Smith and Judge 2016). It is particularly a fast-paced industry and it is continuously evolving. The industry is also extremely valuable in terms of getting help from the government fund. As per Telegraph Jobs (2015), Food industry has received more than 11 million worth of investment from the government funding of United Kingdom in the food technology. Apart from that, the industry also has huge contribution in the economic development of United Kingdom. The total export value of UK FMCG industry is almost 18 billion. The industry has an estima ted market size of 101.5 billion. In 2016, the industry has contributed 9.65% to the total GDP of the United Kingdom (Casson, Porter and Wadeson 2016). The industry has a tough competition among the major and leading market players of this industry are like Unilever, LOreal, Cadbury and many more. The industry is also significant for reducing the unemployment rate of the country. Over the years, almost 400,000 individuals have got employed in this industry, which is also indirectly contributing to the economic development of United Kingdom (Bhawsar and Chattopadhyay 2015). This study will assess the international success of the Unilever. Moreover, the study will critical analyze Porters diamond model for assessing the international success of the organization. The model has four components like factor condition, demand condition, firm strategy, structure and rivalry and related and supporting industry. These four factors assess the national competitiveness of a country and company, which have direct impact on its international success. National performance of any sector is certainly associated with the structure and strategies of the organizations in the sector. Competition acts an important role to foster innovation and ensure up gradation of competitive advantage. According to Andersson, Dellestrand and Pedersen (2014), domestic competition is always more direct and affects more earlier on the organization than the steps taken by the foreign competitors. Hence, such national rivalry acts as stimulus on organization for higher level of innovation and efficiency. Such innovation ultimately helps the organizations to gain success in international market. Likewise, Unilever faces tough competition from the competitors like McVitie's, Hovis, Kingsmill Bakery, Cadbury, Nails Inc. and many more. Carney et al. (2017) pointed out that lot of competitions and lot of rivalries from these competitors keeps Unilever on its toes. Hence, the organization tries to beat these competitions through continually developing more quali ty and innovative products and services. Such innovative and high quality products and service helps the organization to gain success both in domestic market as well as international market. Harzing and Giroud (2014) pointed out that constant pressure from UK competition triggers Unilever to develop competitive products and offer them at competitive price for staying competitive overall. Moreover, Unilever has adopted advanced technology to meet the level of standard in the consumer goods used by the customers in developed countries. On the other hand, Beaudreau (2016) opined that the cultural aspects play an important role in deciding upon the level international success of business. For example, Unilever follows collaborative organizational culture in United Kingdom, where the success of the organization comes through teamwork of the employees. Hence, in UK, the organization follows flat organizational structure for getting more outcomes from the employees for leading to organizational success. However, USA business culture is somewhat individualistic, where the success of the organization comes through individual effort of the employees. Hence, the degree of country r isk for USA causes from the teamwork culture and flat organizational structure of UK. In USA, Unilever follows functional organizational structure for supervising the individual effort of the employees towards leading organizational success. According to Carayannis, Sindakis and Walter (2015), firm strategy is extremely significant for creating competitive advantage in domestic as well as international market through increasing production and development of technological innovation. In case of Unilever, the organization has made a partnership strategy with UK government for increasing the production of sanitary soaps for preventing diseases and saving lives of people. Such government support and government partnership has enabled the company to get sell more numbers of sanitary soaps to both domestic as well as international market. On the other hand, Lazzarini (2015) opined that the success of international business is largely dependent on the way organizations are developed, organized and managed. Unilever follows cost leadership strategy for gaining market leadership both in domestic as well as international market. Factor Endowments Factor condition includes the factors, which can be exploited by the organization in particular nation. In case of international business, factor conditions indicate various kinds of resources, which may or may not be presented in domestic country of the organization. These factor conditions are like physical resources, human resources, knowledge resources and infrastructure and capital resources. The factor conditions can also be distinguished as basic factors and advanced factors. According to Bbel (2017), basic factors comprise natural resources like climate, oil, minerals and others, where the mobility of the resources is quite low. These resources can never revolve into real value creation exclusive of the invention of advanced factors. On the other hand, Wonglimpiyarat (2015) opined that advanced factors are highly sophisticated, which are research capabilities, human resources and many more. While considering the national competitiveness of Unilever, it can be seen that the or ganization has access to large pool of highly skilled employees. Such high qualified and highly skills employees continuously contribute to the research and development area of the organization towards fostering innovation. Hence, the organization is always engaged in fostering innovative quality consumer goods meeting the unique needs of the customers. Such strong innovation capability has facilitated the organization to gain success both in domestic as well as international market. Slvell (2015) pointed out that United Kingdom is full of rare minerals and oils, which can be effectively exploited in production of different types of cosmetics products. Moreover, with high level of technological equipments and technological standard, Unilever can effectively exploit such natural resources to produce innovative quality cosmetic products. Hence, the technological standard and high skill employees build the national competitiveness of Unilever, which in turn contributes in international competitiveness through unique product quality. On the other hand, Czinkota (2016) opined that China has rich mineral resources, which can be exploited for producing several consumer goods. However, with lack of advanced technological equipments and technological standards, Unilever is not capable of producing unique quality cosmetic goods in Chinas production house. Lack of technological standard seems to have high degree of country risk for Unilever in China market. According to Rahman et al. (2015), the success of technological innovation is highly dependent on the technological skills of the employees. Such employees having high level of technological skills can operate the advanced technological equipments in better way. Hence, they can perfectly contribute in the development of innovative products using advanced technological equipments. Likewise, Unilever has wide access to large pool of employees having high level of technological skills. Hence, such employees having high level of technological skills can operate advanced technological equipments for producing innovative products for the customers. In this way, such technically skilled and advanced employees contribute in the national competitiveness of the organization. Such national competitiveness ultimately builds the ground for the international success of Unilever. On the other hand, Zander, McDougall-Covin and Rose (2015) opined that the strong linguistic ability of the workforce of United Kingdom also supports the international competitive advantage of the Unilever. The employees from United Kingdom having high level of linguistic ability can effectively work in the global branches of Unilever and contribute to the success of the organization. Demand Conditions In demand condition, if the local market for a product and service is larger and the products and services are more demanding at foreign market, then local organizations put more emphasis for improvement of products than those of foreign companies. It ultimately increases the global competitiveness of the local exporting organizations. According to Chinta, Cheung and Capar (2015), a more demanding home market leads to innovation, growth and improvement of quality of the products of an organization. Likewise, Unilever take the advantages of strong home demand for creating national competitive advantage that leads to its ultimate international competitive advantage. With increasing population of United Kingdom, the organization is recognizing huge demand of consumer goods for meeting the daily needs of the customers. Moreover, Appiah-Adu, Okpattah and Amoako (2018) opined that Unilever is enjoying high level of economies of scale with huge products of consumer goods for meeting huge de mands of UK customers. Such strong economies of scale facilitate the organization to initiate cost leadership strategy for gaining high level of competitive advantage in domestic market. It ultimately facilitates in making strong financial strength, which ultimately helps in getting international success. According to Bai, Holmstrm-Lind and Johanson (2018), factor condition defines a nation or country having sophisticated homebuyers, who have aware and high demand for advanced, innovative and high quality products. Moreover, such demand for advanced, innovative and high quality products leads an organization create such innovative, advanced and unique quality products. In case of United Kingdom, the nation of Unilever, the people are having highly sophisticated lifestyle. They always demand for highly quality and innovative consumer goods for enhancing their quality of life. Hence, such demand of consumers has encouraged Unilever to create high quality, advanced and innovative consumer goods. In this way, such innovation has led to high level of national competitiveness of Unilever, which in turn has built the ground for international success through offering product uniqueness. As per Sarkiunaite and Rocke (2015), demand condition in home market provides key driver of growth, improvement of quality and innovation. It is the premise that a strong domestic market simulates an organization from being start up to slightly expanded to larger organization. With the modernization of society, the people of United Kingdom are now highly conscious about their health security. They are more inclined towards sustainable living for more healthy life. In this way, huge demand for healthy products in domestic market has encouraged Unilever to produce innovative healthy and well being products. Now, the organization offers more than 400 health and well-being products not only in their domestic market, but also such products are widely accepted in international markets. On the other hand, Wonglimpiyarat (2015) opined that increasing demand for sustainable living and environmental concern has encouraged Unilever to produce Ayurvedic skin care products. Such products have gai ned huge in the international market like India. In this way, strong home demand of UK customers for innovative quality products has led to innovation in Unilever. Such innovation has built the ground of international success for Unilever. Related and Supporting Industries The presence of related and supporting industry is sometimes extremely significant for the growth of an organization. The strength of national competitiveness tends to be related with cluster of industry. According to Harzing and Giroud (2014), organizations enjoy more innovative inputs and cost effectiveness, when their local organizations are competitive enough. Such related and supporting industries drive the success level of the organizations. They can assist from each others know how for generating innovative product ideas. Furthermore, Andersson, Dellestrand and Pedersen (2014) opined that related and supporting industry can encourage each other through producing complementary products. Likewise, the related and supporting industry of UK benefit Unilever to foster competitive advantage in domestic market. As per Slvell (2015), the growth of related companies like McVitie's, Hovis, Kingsmill Bakery, Cadbury, Nails Inc. always facilitate Unilever to get innovative product ideas, as these companies sale related FMCG product like Unilever. Such related companies help each other from exchanging unique product ideas. Hence, the organization is highly capable of getting unique ideas to produce innovative FMCG products even in international markets. In this way, the growth of related and supporting industries is directly linked with the international success of Unilever. Harzing and Giroud (2014) pointed out that the effect of related and supporting industries is strengthened, when the suppliers of an organization themselves are strong global competitors. Such suppliers can supply unique raw materials to the organizations for producing innovative quality products for fostering competitive advantage in the competitive market. On the other hand, Sharma, Davcik and Pillai (2016) opined that related and supporting industries offer cost efficient inputs and also contribute in upgrading process of an organization. In this way, such suppliers stimulate other companies in the chain of innovation. Likewise, the competitive global suppliers of Unilever facilitate it to avail unique raw material towards producing innovative FMCG products. Czinkota (2016) stated that the growth of Palm oil, sugar producing companies and many more in United Kingdom has ultimately help Unilever to get unique quality palm oil, sugar and many other things to produce innovative food products and personal care products. Such innovative help the organization to gain competitive edge both in domestic as well as international market. On the other hand, Bai, Holmstrm-Lind and Johanson (2018) opined that the international success of Unilever is highly dependent on the ability of suppliers to supply cost effective raw materials. It facilitates the organization to operate low cost production strategy for gaining competitive advantage both in domestic as well as international market. Conclusion While concluding the study, it can be said that Unilever is highly successful both in its domestic market as well as in international market. It is the largest consumer goods company in the world, while measuring it as per its revenue. Having a reach to more than 130 countries, the organization has a market share of 49.6% in the global grocery market. The FMCG industry of United Kingdom is continuously evolving over the years. There is a tough competition in FMCG industry among the major marker players like Unilever, Cadbury, LOreal and many more. The international success of Unilever is largely dependent on its national competitiveness. Porter diamond model has best assessed the national competiveness of Unilever in respect to its home market United Kingdom, which has huge impact on its international success. Firms strategy, structure and rivalry play an important role in the national competitiveness of organizations. Domestic competitions directly influence the organizations and encourage them to make innovation in their products. Likewise, the direct domestic competition of Unilever has encouraged it to foster innovation and products innovative consumer goods. In this way, such innovation in domestic market has ultimately led to international success of the organization through unique competitive advantage. On the other hand, factor conditions define different types of physical resources, knowledge resources, infrastructure and capital resources that may or may not be available in domestic market. As per this factor, the basic factors such as oil and natural resources are actually turn into real value with the help of natural resources like human resources, knowledge resources and others. Similarly, Unilever get wide access to highly skilled and knowledgeable employees in the market of United Kingdom. The dedication and expertise knowledge of these human resources has fostered innovative product ideas of Unilever. Hence, such innovative product ideas help the organization to gain competitive advantage and organizational success both in domestic as well as international market. As per demand condition, the size of local market decides upon on the level of competitive advantage for the organization. In case of Unilever, the organization always recognizes huge demand of FMCG products with the growing population of United Kingdom. Such mass production gives the organization an opportunity to gain high level of economies of scale. Moreover, with the help of high economies of scale, the organization has become able to initiate cost leadership strategy for gaining competitive advantage in its domestic market. Such competitive gain is also directly associated with the international success of the organization. On the other hand, the sophisticated and high quality homegrown demand of UK customers has encouraged Unilever to produce innovative FMCG products. The organization is also successful in its international market through offering such innovative products. Apart from that, the national competitiveness of Unilever is largely dependent on the competiveness of re lated and supporting industry. Moreover, the related and supporting industry of Unilever helps it to exchange innovative ideas for producing innovative quality products leading to success in both domestic as well as international market. Reference List Andersson, U., Dellestrand, H. and Pedersen, T., 2014. The contribution of local environments to competence creation in multinational enterprises.Long range planning,47(1-2), pp.87-99. Appiah-Adu, K., Okpattah, B. and Amoako, G.K., 2018. Building Capability for Organizational Success: An Emerging Market Perspective.Journal of African Business,19(1), pp.86-104. Bai, W., Holmstrm-Lind, C. and Johanson, M., 2018. Leveraging networks, capabilities and opportunities for international success: A study on returnee entrepreneurial ventures. Scandinavian Journal of Management,34(1), pp.51-62. Beaudreau, B.C., 2016. Competitive and comparative advantage: Towards a unified theory of international trade.International Economic Journal,30(1), pp.1-18. Bhawsar, P. and Chattopadhyay, U., 2015. Competitiveness: review, reflections and directions.Global Business Review,16(4), pp.665-679. Bbel, I., 2017. On Strategy Competitiveness: 10 Recipes for Analytical Success.Competitiveness Review: An International Business Journal,27(4), pp.433-435. Carayannis, E.G., Sindakis, S. and Walter, C., 2015. Business model innovation as lever of organizational sustainability.The Journal of Technology Transfer,40(1), pp.85-104. Carney, M., Duran, P., van Essen, M. and Shapiro, D., 2017. Family firms, internationalization, and national competitiveness: Does family firm prevalence matter?.Journal of Family Business Strategy,8(3), pp.123-136. Casson, M., Porter, L. and Wadeson, N., 2016. Internalization theory: An unfinished agenda.International Business Review,25(6), pp.1223-1234. Chinta, R., Cheung, M.S. and Capar, N., 2015. Double Whammy or Double Advantage:Foreignness and Newness as Determinants of Success in International Business. Journal of Management and Strategy,6(1), p.76. Czinkota, M.R., 2016. The Honorable Merchant and Customer Trust: Key Dimensions for International Business Success.Thunderbird International Business Review,58(3), pp.191-198. Fainshmidt, S., Smith, A. and Judge, W.Q., 2016. 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